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S001Catalogued

The Psychology of Virality

Steve Rathje; Jay J. Van Bavel · 2025

Trends in Cognitive Sciences · Review · Reviews & maps

Best current psychology-led map; explicitly connects content, motives, networks, norms, incentives, and algorithms.

Paywalled; preprint located

A reading universe, not a verdict.

The Psychology of Virality

What Gets Shared, and Why? Interpersonal Communication and Word of Mouth

Viral Marketing: A Systematic Literature Review and Future Research Agenda

A Survey on Information Diffusion in Online Social Networks: Models and Methods

Information Diffusion in Online Social Networks: A Survey

Innovation Diffusion and New Product Growth Models: A Critical Review and Research Directions

Complex Contagions: A Decade in Review

The Science of Fake News

Word of Mouth and Interpersonal Communication: A Review and Directions for Future Research

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

Diffusion of Innovations, 5th Edition

A New Product Growth Model for Consumer Durables

The Strength of Weak Ties

Threshold Models of Collective Behavior

The Small World Problem

Micromotives and Macrobehavior

Collective Dynamics of ‘Small-World’ Networks

Emergence of Scaling in Random Networks

A Simple Model of Global Cascades on Random Networks

Complex Contagions and the Weakness of Long Ties

The Spread of Behavior in an Online Social Network Experiment

Structural Diversity in Social Contagion

Maximizing the Spread of Influence through a Social Network

The Small-World Phenomenon: An Algorithmic Perspective

Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth

The Role of Hubs in the Adoption Process

New Product Diffusion with Influentials and Imitators

Opinion Leadership and Social Contagion in New Product Diffusion

Distinguishing Influence-Based Contagion from Homophily-Driven Diffusion in Dynamic Networks

Network-Based Marketing: Identifying Likely Adopters via Consumer Networks

What Makes Online Content Viral?

Arousal Increases Social Transmission of Information

What Do People Talk About? Drivers of Immediate and Ongoing Word-of-Mouth

Communication Channels and Word of Mouth: How the Medium Shapes the Message

Emotional Selection in Memes: The Case of Urban Legends

Where Consumers Diverge from Others: Identity Signaling and Product Domains

Who Drives Divergence? Identity Signaling, Outgroup Dissimilarity, and the Abandonment of Cultural Tastes

Broadcasting and Narrowcasting: How Audience Size Affects What People Share

Selfish or Selfless? On the Signal Value of Emotion in Altruistic Behavior

A Value-Based Framework for Understanding Cooperation and Communication

Brain Activity Predicts Population-Level Behavior Change

A Neural Model of Valuation and Information Virality

The Value of Sharing Information: A Neural Account of Information Transmission

Message Self and Social Relevance Increases Intentions to Share Content

Emotion Shapes the Diffusion of Moralized Content in Social Networks

The MAD Model of Moral Contagion

The Spread of True and False News Online

Out-Group Animosity Drives Engagement on Social Media

Moral Outrage in the Digital Age

Experimental Evidence of Massive-Scale Emotional Contagion Through Social Networks

Engagement, User Satisfaction, and the Amplification of Divisive Content on Social Media

The Dynamics of Viral Marketing

Cascading Behavior in Large Blog Graphs

The Structure of Online Diffusion Networks

The Structural Virality of Online Diffusion

Can Cascades Be Predicted?

SEISMIC: A Self-Exciting Point Process Model for Predicting Tweet Popularity

Differences in the Mechanics of Information Diffusion Across Topics

Everyone’s an Influencer: Quantifying Influence on Twitter

The Role of Social Networks in Information Diffusion

Virality Prediction and Community Structure in Social Networks

Information Contagion: An Empirical Study of the Spread of News on Digg and Twitter

Measuring User Influence in Twitter: The Million Follower Fallacy

Want to Be Retweeted? Large Scale Analytics on Factors Impacting Retweet in Twitter Network

What Is Twitter, a Social Network or a News Media?

Impact of Social Network Structure on Content Propagation: A Study Using YouTube Data

Social Networks and the Diffusion of User-Generated Content: Evidence from YouTube

The Evolution of Memes on Facebook

The Majority Illusion in Social Networks

Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

Identifying Influential and Susceptible Members of Social Networks

Tie Strength, Embeddedness, and Social Influence: A Large-Scale Networked Experiment

Selection Effects in Online Sharing: Consequences for Peer Adoption

Estimating Peer Effects in Networks with Peer Encouragement Designs

Do Your Online Friends Make You Pay? A Randomized Field Experiment on Peer Influence in Online Social Networks

Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site

The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth

Referral Programs and Customer Value

How Customer Referral Programs Turn Social Capital into Economic Capital